Tap Employee-Creators to Transform Your Social Media Strategy
Briefly

from MIT Sloan Management Review1 month ago
Captain Kate McCue's TikTok video documenting the rescue of Cuban refugees generated nearly 30 million views, providing immense positive exposure for Celebrity Cruises at almost no cost.
MIT Sloan Management Reviewhttps://sloanreview.mit.edu/article/tap-employee-creators-to-transform-your-social-media-strategy/
McCue's social media reach eclipsed the viewership of a $882,000 30-second TV ad during an NFL game, highlighting the cost-effectiveness and impact of leveraging employee influence.
MIT Sloan Management Reviewhttps://sloanreview.mit.edu/article/tap-employee-creators-to-transform-your-social-media-strategy/
Read at MIT Sloan Management Review
#employee-social-media-influence #brand-visibility #cost-effectiveness #tiktok-marketing #social-media-strategy
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