As far back as 1250 B.C. Egypt, the pharaoh Ramesses II ordered the same phrase inscribed across monuments and temples, cementing his stature as the 'strong bull.' Countless billions have been spent on taglines intended to shape consumer feelings about the brand.
71% of consumers who recall a slogan are more likely to choose that brand over competitors at purchase, and 50% say a tagline is the most important brand element for understanding a company's purpose, surpassing name and logo importance.
Taglines create familiarity, making consumer choices easier. Brands using taglines are better understood, with more effective ads and higher top-of-mind awareness, enhancing brand perception and recognition.
While taglines have a lasting impact like diamonds, there's a shift in their usage. Kantar reports a decline in TV ads ending with taglines, signaling changing trends in advertising strategies.
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