Study suggests celebrities and influencers are less persuasive/likable when they turn off their social media comments

The study finds that influencers who disable social media comments are less persuasive and less likable than those who do not, even when the displayed comments are mostly negative in their content.

Online influencers have the ability to interact with their followers in a relatively intimate and informal manner, which makes them seem sincere and approachable.

Read at Phys