Streaming audio up, AM/FM down in new 2024 local advertising forecast from Borrell
Briefly

Notable within that context is that streaming audio is predicted to attain the second-highest growth rate (7.8%)... streaming audio includes podcasting, streaming AM/FM, apps, and smart speakers.
Interestingly, streaming video advertising is a slow-grower, predicted to reach 3.9% this year... But the dollar amount for video is nearly 20 times higher than for audio - $23.3 billion.
Read at RAIN News
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