According to companies partnering with other brands, collaborations are an inexpensive method to attract new customers, especially as digital advertising becomes more challenging.
Creative partnerships such as co-branded products, pop-ups, and giveaways allow brands to execute splashy marketing campaigns quickly without exceeding their marketing budget.
Startups like Little Spoon and Aura Bora are exploring co-branded products to tap into each other's audiences for growth, finding collaborations more cost-effective than traditional advertising.
#product-collaborations #marketing-strategies #digital-advertising #startup-growth #brand-partnerships
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