We definitely do not believe that this is a zero-sum game between the two channels. We actually think that there's a lot more synergy.
We had retail partners saying, 'Hey, we don't think that you guys need to be as promotional as you've been, especially as you lean into this. Let's be more disciplined.'
We've seen that this year we've been less promotional on a year over year basis, even in this tough environment.
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