Solo Brands leans on wholesale to drive sales and brand awareness
Solo Brands has experienced significant growth in its wholesale business, with a 114.3% increase in Q3.
The company believes there is synergy between wholesale and direct-to-consumer sales, and that the trade-off is a short-term cannibalization.
By embracing an omnichannel approach and improving relationships with retail partners, Solo Brands has been able to reduce the need for heavy discounts and promotions. [ more ]