Snoop Dogg's stove stunt proves no one knows what marketing is

It boosted awareness but didn't drive enough sales, according to the company...non-marketers have zero idea how marketing actually works.

So, I'm going to propose a new marketing role, the post-campaign evaluation auditor...Its uniform will be a piss-yellow cape and a tattered copy of Binet and Field's 'The Long and Short of It' under one arm.

Read at The Drum