#post-campaign-evaluation-auditor

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The Drum
8 months ago
Marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
The Drum
8 months ago
Marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
The Drum
8 months ago
Marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
The Drum
8 months ago
Marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
moresnoop-dogg
The Drum
8 months ago
Online marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
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