The algorithms work in a similar way for other social media platforms too and it means some users are being driven towards increasingly divisive content about Israel and Gaza that only entrench their existing views and biases.
Liberal Democrat MP Layla Moran, whose mother is Palestinian, tells me she and other politicians are receiving a "huge influx" of messages including from young people urging a ceasefire. They seem to have been inspired to act because of "TikTok videos and Instagram reels shared around over WhatsApp".
Much of the content being shared is problematically antisemitic. That's been a real problem long before this conflict - and this time, social media has made that happen.
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