Clients are reluctant to invest in programmatic advertising tools and services due to budget allocation across various channels, impacting commission rates, agency fees, and staffing.
Proving the effectiveness of programmatic to stakeholders is a challenge, as it's often seen as just a way to buy cheap reach from the open market, making negotiation of commission rates difficult.
#programmatic-advertising #budget-constraints #effectiveness-measurement #commission-rates #marketing-challenges
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