#effectiveness-measurement

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Digiday
4 weeks ago
Marketing

Shrinking budgets leave programmatic marketers with a raw deal

Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness. [ more ]
The Drum
4 months ago
Marketing

Effective measurement should propel brands forward - not hold them back

Brands should measure effectiveness, as well as efficiency, for the best results.
The cookie-based data generated from metrics like cost-per-click (CPC) and conversion rate (CVR) are flawed and limited. [ more ]
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