Rolex's Oscars ad continues tradition of the pop culture humblebrag
Briefly

It's a fun advertising device, and one that Rolex used at the Oscars back in 2017, when it spliced together wristwatch-related scenes from films.
One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, Hello, which ran during the Oscars in February 2007.
Read at www.fastcompany.com
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