When product placement is used heavy-handedly in media, it can come across as disingenuous, and rightfully so. Nobody likes being advertised to while taking in a work of fiction, but art imitates life, and people buy stuff. More importantly, our cities, cupboards, and highway billboards all deliver one important message: brand recognition runs deep in our waking lives. We live in a consumer-driven landscape, so it's only natural that our media reflects this through product placement.
To the eyes of American businessmen, Steven Spielberg's E.T. needed only one improvement: He didn't endorse enough American products. Enter Mac, the curious, magical, whistling alien who's separated from his strangely proportioned family on Earth and nursed back to strength with a combination of Skittles, Coca-Cola, and a trip to the liveliest McDonalds in America. A garish, capitalist rip-off of one of the biggest hits of the '80s, Mac and Me has remained an internet curio for over 35 years.
The most expensive brands are often at eye level, while cheaper products tend to be on the bottom shelves. For example, PG Tips (£2.98 for an 80-pack) commandeered the top three shelves in Asda's tea aisle, while its own-label tea bags sat on the bottom shelves (£2 for an 80-pack).
In "Jurassic World: Rebirth," the overuse of product placement transforms the experience into a mere commercial venture, overshadowing the narrative and entertainment value.
Planograms help stores maximize available space, ensuring that products are displayed effectively to enhance visibility and drive more sales.