#product-placement

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Defector
1 month ago
Writing

The Ideas Of 'The Idea Of You,' According To Us | Defector

The Idea of You movie on Amazon Prime is criticized for excessive product placement, particularly for Subaru. [ more ]
The Drum
1 month ago
Marketing

Best Ads of the Week: Figs' nod to nursing & a European elections voting ad

Marketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively. [ more ]
The Drum
2 months ago
Marketing

Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats

The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector. [ more ]
www.fastcompany.com
3 months ago
Marketing

Rolex's Oscars ad continues tradition of the pop culture humblebrag

Disney sold out of advertising inventory for Oscars, Rolex had standout spot showcasing its pop culture presence.
Brands like Rolex, McDonald's, and Apple creatively use film and TV clips in advertising to highlight product placements. [ more ]
Independent
4 months ago
Parenting

The dangers of 'influencers' and brands targeting your kids with ads

Influencers target kids with product placement disguised as storytelling
Parents are concerned about various online risks for children [ more ]
#tiktok
www.nytimes.com
4 months ago
Marketing

A.I. Fuels a New Era of Product Placement

Product placement is being transformed with the use of AI technology to insert realistic-looking digital versions of products into videos.
Social media platforms like YouTube and TikTok are seeing a rise in virtual product placements, with brief animated messages disclosing the sponsorships. [ more ]
New York Post
5 months ago
Marketing

'Mean Girls' laughably slammed for blatant marketing of e.l.f. products

The new 'Mean Girls' musical movie has faced backlash on TikTok for excessive product placement of e.l.f. cosmetics.
Viewers have criticized the movie for being like a two-hour advertisement for the brand. [ more ]
www.nytimes.com
4 months ago
Marketing

A.I. Fuels a New Era of Product Placement

Product placement is being transformed with the use of AI technology to insert realistic-looking digital versions of products into videos.
Social media platforms like YouTube and TikTok are seeing a rise in virtual product placements, with brief animated messages disclosing the sponsorships. [ more ]
New York Post
5 months ago
Marketing

'Mean Girls' laughably slammed for blatant marketing of e.l.f. products

The new 'Mean Girls' musical movie has faced backlash on TikTok for excessive product placement of e.l.f. cosmetics.
Viewers have criticized the movie for being like a two-hour advertisement for the brand. [ more ]
moretiktok
Entrepreneur
2 days ago
Marketing

4 Tried-and-True Ways to Better Market Your Business | Entrepreneur

Marketing fundamentals rely on the 'four Ps': product, place, price, and promotion. [ more ]
Entrepreneur
5 days ago
Marketing

Free Webinar | July 10: How to Get Your Products Sold in Stores | Entrepreneur

Learn strategies from Ross MacKay on placing products in retail stores successfully. [ more ]
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