#product-placement

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fromenglish.elpais.com
21 hours ago

Jurassic World: Rebirth': When product placement devours the film and nostalgia turns toxic

In "Jurassic World: Rebirth," the overuse of product placement transforms the experience into a mere commercial venture, overshadowing the narrative and entertainment value.
Film
fromLondon Business News | Londonlovesbusiness.com
2 weeks ago

When does a planogram become essential in retail stores? - London Business News | Londonlovesbusiness.com

Planograms help stores maximize available space, ensuring that products are displayed effectively to enhance visibility and drive more sales.
Graphic design
fromGameSpot
3 weeks ago

007: First Light Continues Bond Franchise Tradition Of Product Placement

IO Interactive announced partnerships with brands like Aston Martin and Omega for their upcoming game 007: First Light, blending product placement with iconic Bond elements.
Video games
Marketing tech
fromThe Drum
1 month ago

BuzzFeed's quiet retail revolution: inside its AI commerce play

BuzzFeed is integrating AI-powered commerce into its articles, aiming for a sustainable revenue model beyond traditional advertising.
fromVulture
1 month ago

Summer House Recap: Freedom Fries

Fred, the guy with the Dunkin', seemed to have some ulterior motives, pondering which brands to extort next after fixing the door issue.
Relationships
Marketing tech
fromTechRadar
2 months ago

Prime Video's 'Shop the Show' feature just got bigger - and I fear it could ruin some of the streamer's best shows

Amazon's 'Shop the Show' feature allows buying products from shows but may lead to increased product placement.
Concerns rise about potential negative impact on Prime Video originals because of monetization strategies.
fromForbes
2 months ago
Marketing tech

How Amazon Is Turning Streaming Into Shopping With "Shop The Show"

Amazon expands 'Shop The Show' on Prime Video, allowing viewers to shop items from over 1,300 show titles seamlessly.
fromTasting Table
2 months ago

11 Times Popular Bourbon Brands Were In Your Favorite Movies - Tasting Table

Blanton's bourbon enhances John Wick's refined yet deadly persona, symbolizing luxury and strength post-gunfight, illustrating product placement's impact in cinematic storytelling.
Beer
fromInsideEVs
2 months ago

About Those Rivians On 'The Righteous Gemstones'

The Righteous Gemstones presents a darkly humorous portrayal of a dysfunctional megachurch family, blending satirical themes with unexpected product placements like Rivian's electric vehicles.
Toronto Raptors
fromHubspot
6 months ago

Lingering Questions: What Marketing Masters Want to Ask Each Other

In a distinctive marketing twist, Anna Sokratov suggests using a galvanized steel trash can as the mascot for Jeppson's Malört, reflecting the product's perceived unappeal yet enduring quality. This unexpected approach effectively captures the essence of Malört’s branding.
Marketing
fromMarTech
10 months ago

How AI-generated images could redefine product placement | MarTech

Product placement in AI-generated images is an emerging opportunity for marketers, potentially leading to discounted rates or free use in exchange for featuring sponsored products.
Artificial intelligence
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