Jurassic World: Rebirth': When product placement devours the film and nostalgia turns toxic
Briefly

'Jurassic World: Rebirth' suffers from excessive product placement that overwhelms the film's storyline. The tendency to integrate familiar brands into critical scenes, such as the protagonist using Altoids to mark a pivotal decision, detracts from the immersion of the audience. This blatant commercialization transforms the viewing experience, reducing it to a mere advertisement rather than a cohesive cinematic experience. The heavy reliance on well-known brands undermines the emotional connection to the characters and storyline, making audiences feel as though they are engaging with a series of commercials instead of a film.
In "Jurassic World: Rebirth," the overuse of product placement transforms the experience into a mere commercial venture, overshadowing the narrative and entertainment value.
The film feels like a vending machine for snacks, with blatant advertisements distracting from the storyline and character development.
Read at english.elpais.com
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