"Expect to see Roku 'immerse advertisers in more parts of the home screen' via interactive and shoppable ad formats, Kristina Shepard, VP of global ad sales and partnerships, told AdExchanger during CES last week."
"Roku began transforming 'Roku City' into an advertising hub in June when it allowed all brands to run ads on its home screen."
#roku #advertising-on-streaming-platforms #interactive-ads #shoppable-ad-formats #home-screen-advertising
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