#advertising-on-streaming-platforms

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AdExchanger
8 months ago
Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
AdExchanger
8 months ago
Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
AdExchanger
8 months ago
Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
AdExchanger
8 months ago
Marketing

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
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AdExchanger
8 months ago
Marketing tech

Roku Wants To Turn Its Home Screen Into An Ad Hub | AdExchanger

Streaming viewers spend a lot of time on the home screen of their TV before choosing an app or title to watch, making it a valuable place for advertisers to reach viewers.
Roku plans to offer interactive and shoppable ad formats on its home screen to engage viewers and drive business outcomes. [ more ]
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