Friedman emphasized the importance of authentic engagement over paid influence, stating, 'The great brands that stand the test of time, they earn it, right. They tell the truth.' He argued that paid promotions lack genuine connection, asserting that if consumers aren't showing enthusiasm for RH, it is the company’s responsibility to improve their work instead of seeking paid endorsements. This perspective underlines a commitment to real brand values and organic growth rather than relying on artificial boosts through social media.
Reflecting on the company's strategy, Friedman said, 'You have to be flexible, you have to be fast,' highlighting RH's adaptability in the face of challenges like tariffs. He mentioned that past tariff increases led them to relocate parts of their business back to the U.S., reinforcing the notion that the company prioritizes generating demand and maintaining production capability. This approach underscores RH's resilience and proactive response to market dynamics.
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