Reddit's communities are naturally commercial - in fact, each month, an average of 40% of new conversations are related to purchase decisions and product categories. What's more, 75% of shoppers say they can have genuine discussions about what products or brands to try on Reddit.
Dynamic Product Ads serves the most relevant products to convert high user intent into action by connecting people with the products they're looking for, at the very moment they're looking for them.
Google recently signed a $60 million deal to access Reddit over 32 billion times in 2023, showing the commercial potential.
Reddit says that Dynamic Product Ads are currently available in public beta, with support for English, German, Spanish, French, Italian, and Portuguese languages.
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