We knew our brand voice was strong, but we were blown away by the response to this campaign. Our customers love our coffee, but they also love our brand's personality and our mission to support veterans.
RWBB's brand voice is unapologetically patriotic, bold, and humorous. This authenticity shines through in their website and social media content, creating a genuine connection with their audience.
The campaign's lighthearted approach to the decaf vs. regular coffee debate struck a chord with many coffee lovers while still highlighting the quality and flavor of RWBB's products.
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