"One really cool thing about our patents is that it allows for video recognition," said founder and CEO Matty Beckerman. "So it's not just for static ads, but for actual commercials, TV and interactive advertising and digital out-of-home."
"When you watch a show you can immediately scan the screen and get all of the items, shoppable, right there," Beckerman said. "The sweatshirt [a TV star] is wearing, you can immediately go to it, open it up directly in Amazon and shop immediately."
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