"Playable ads adoption has more than doubled in the last year, increasing from 4% to 7% of mobile gaming app advertisers in the first half of 2024."
"The U.S. saw a modest growth in mobile gaming ad spend of 0.46%, with new advertisers decreasing by 29%, indicating a consolidation among established players in the market."
"In nearly every gaming app category, campaign length increased during the first half of 2024, with sports leading at an average duration of 47 days."
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