PayPal hires high-ranking marketing gurus to delve into payments data
Briefly

from American Banker2 weeks ago
PayPal is using its advanced offers service to incorporate payment data from its 420 million global users in order to personalize advertising content and marketing incentives.
American Bankerhttps://www.americanbanker.com/payments/news/paypal-hires-high-ranking-marketing-gurus-to-delve-into-payments-data
New hires, including Grether and Anderson, aim to build PayPal's advertising platform, aligning with the company's expansion plan under CEO Alex Chriss.
American Bankerhttps://www.americanbanker.com/payments/news/paypal-hires-high-ranking-marketing-gurus-to-delve-into-payments-data
Read at American Banker
#paypal #advertising #targeted-marketing #historical-payments-data #new-leadership
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