The world is waking up to the power of sports influencers. Consumers trust them and that counts for a lot. Brands that work with athlete influencers experience engagement rates more than twice as high as those that team up with traditional influencers.
Fans of athletes tend to be exceptionally loyal and deeply connected, leading to a 164% higher likelihood of making a purchase after athlete endorsement. Brands engaging athletes see over seven times ROI, showing the potency of athlete endorsements.
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