Our research shows that brands that work with athlete influencers experience engagement rates more than twice as high as those that team up with traditional influencers...athlete influencers reach about 23% more of their followers with each social media post.
Separate studies also show that fans of athletes tend to be exceptionally loyal and deeply connected to their sporting idols... This loyalty translates into a 164% higher likelihood of making a related purchase after athlete endorsement.
For brands, the financial benefit of featuring athlete influencers in campaigns is substantial...leading brands reap over seven times their return on investment (ROI) when engaging athletes in their marketing efforts.
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