OOH advertising: Political advertising strategies for the 2024 US presidential election
Briefly

from The Drum3 weeks ago
With concerns over misinformation and high rates for TV and connected TV inventory, advertisers should consider the trust and mass reach offered by digital out of home (DOOH) advertising.
The Drumhttps://www.thedrum.com/open-mic/ooh-advertising-political-advertising-strategies-for-the-2024-us-presidential-election
Out of home (OOH) advertising is highly trusted, with 73% of consumers favoring DOOH ads over other media channels like television, social media, and online ads.
The Drumhttps://www.thedrum.com/open-mic/ooh-advertising-political-advertising-strategies-for-the-2024-us-presidential-election
Read at The Drum
#dooh-advertising #voter-targeting #trusted-media-channels #election-advertising
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