The Drum4 weeks agoMarketingOOH advertising: Political advertising strategies for the 2024 US presidential electionAdvertisers can utilize digital out of home (DOOH) advertising to reach potential voters during the election period. [ more ]
Digiday2 days agoMarketingHow AI and contextual targeting help gain voter attention for the 2024 electionCTV advertising spending to increase 506% in 2024 election cycle. AI and data-driven strategies crucial for targeted messaging. [ more ]