Banikarim emphasizes that effective marketing campaigns thrive on tension, driving conversations and engagement while changing perceptions about community and identity.
The We❤️NYC campaign demonstrated how miscommunication can amplify tensions; the backlash from celebrities turned a local campaign into a national story, illustrating the power of social perception.
Banikarim reflects on the importance of curiosity in marketing, suggesting that asking 'What if I did that?' can lead to innovative approaches and unexpected results.
Through the We❤️NYC campaign, Banikarim learned that communication is not just about intention but also about how messages are received and interpreted.
Collection
[
|
...
]