ShiftKey's report highlights the significant impact of social media, especially TikTok, on Gen Z nurses' career decisions, with 66% using it for research and 16% finding it more influential than traditional sources like school or family.
Negative social media content, cited in 64% of nursing-related TikTok posts, contributes to a worsening nurse shortage crisis. The CEO of ShiftKey warns of the declining interest in nursing careers and emphasizes the urgent need for industry intervention.
The influence of social media content on Gen Z considering nursing careers is profound, with high percentages expressing shock, fear, and confusion. Without a shift in the portrayal of nursing on platforms like TikTok, the dwindling number of nursing students will persist.
The survey suggests that social media algorithms are a significant factor in dissuading potential nurses, as those not entering the profession cited exposure to negative content more frequently. The branding issue in nursing highlights the importance of accurate representation to attract new talent.
[
add
]
[
|
|
...
]