Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand's challenges
Briefly

from Digiday2 months ago
Nike has invested nearly $143 million in advertising before the Olympics start, up 10% from the previous year. The company faces challenges with minimal revenue growth and declining digital sales.
Digidayhttps://digiday.com/marketing/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/
Nike's digital sales dipped 3% year over year, marking the first decline in nine years. The company has undergone layoffs to reduce costs amidst financial challenges.
Digidayhttps://digiday.com/marketing/nike-eyes-marketing-moment-at-the-olympics-as-industry-execs-sound-off-on-the-brands-challenges/
Read at Digiday
#sports-marketing #brand-advertising #nike #olympic-games #consumer-perception
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