The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen who sign up for Netflix's ad plan will get 10% off Carrefour-branded products and free shipping on orders over 60 euros. Carrefour will expand the offer to other French markets if it takes off.
The Slowest-Motion Crash And Burn Netflix is under pressure to grow its AVOD subscribers so it can compete with Prime Video, which launches ads on Jan. 29. Prime Video will default to ads, meaning that all 115 million Prime viewers will see ads at launch unless they pay extra not to. Netflix, meanwhile, is touting its ... 23 million monthly active users worldwide.
Now that Chrome's third-party cookie deprecation deadline is, like, a thing, f'real this time, DSPs and marketers are seriously contemplating the prospects of online advertising without cookies. It sounds like a joke after all these years, but many marketers will be shocked to discover that the end of third-party cookies means a complete redesign of their digital marketing programs.
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