My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing
Briefly

When you look at how brands have invested marketing dollars to diverse consumers, right now they invest about 5% of their budgets... The multicultural or diverse audience represents 40% of the U.S. population, and it's outpacing the general market growth.
My Code has spent the past three years building out the portfolio of Hispanic audience-focused publications to build a more holistic representation of Latinx consumers in the United States.
Read at Digiday
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