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fromwww.mediaite.com
1 day ago

Conservative Outlet Mocks MSNBC for Using White Stars and Black Actors in MS NOW Ad

A slick new civil rights-themed video promoting MSNBC's forced name change to MS NOW features paid black actors playing ordinary Americans, intercut with pensive shots of MSNBC's white primetime stars. The promotional spot, narrated by Rachel Maddow reading the Constitution, appears to be a ham-handed effort by MSNBC's new parent company, Versant, to cater to MSNBC's large black audiencethe largest in cable newswhen its primetime and morning anchor lineup is overwhelmingly white, led the Beacon's Collin Anderson and Thaleigha Rampersad before diving into the heart of the matter: It uses archival protest footage, video of Martin Luther King Jr., and Maddow's patriotic narration to portray MS NOW as a beacon of racial and social justice.
Media industry
Marketing tech
fromAdweek
6 months ago

Real Investment in AANHPI Consumers Is a $1.9T Opportunity

AANHPI consumers have significant economic power and demand meaningful representation from brands.
Marketing efforts for AANHPI audiences are often inconsistent and overlooked despite their growing influence.
Social media marketing
fromVogue Business
7 months ago

Future beauty standards are extreme. How should marketing respond?

Innovations in beauty, including AI and genetic treatments, could sharply divide consumers on beauty standards.
Many consumers fear that future beauty ideals will become increasingly unattainable and extreme.
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