Media brands are leveraging content catalogs and driving ad revenue with linear channels

Despite claims that linear channels are dying, audiences still crave more passive media consumption. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Streaming, including Pluto TV, Tubi, and the Roku Channel, captured a share of 37.7%.

"A great portion of audiences really like the experience of someone setting a lineup of content, like a linear channel, so that they can consume show after show," said Marty Roberts, senior vice president, product strategy and marketing at Brightcove.

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