Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024
Briefly

"We're pitching as much of it as we had last year but advertisers are more open to it," said Jasmine Presson, chief strategy officer at Mediaplus Group. "With constrained budgets, they're more open to thinking about how to be scrappier and earn impressions vs. just buy impressions."
Read at Digiday
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