#out-of-home

#out-of-home

IKEA launched a new urban-format store in downtown Toronto and aimed to challenge the perception of the brand as only for suburban areas.

The campaign used the insight that Toronto is a "city of neighborhoods" to resonate with the local community and convey that IKEA is "made for downtown living." [ more ]

Faux out-of-home advertising is gaining traction, with major brands collaborating with artists to create attention-grabbing campaigns.

Marketers are increasingly open to these activations, as they help to generate impressions and stand out in a crowded advertising landscape.

Brands like Maybelline and Jacquemus are leading the way in this space, inspiring other brands to consider similar campaigns. [ more ]