Barron's, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal and Yahoo! Finance are among the publishers taking part in the program, having signed on between last fall and April to start pitching advertisers prior to its launch this month.
Prior to its launch in beta, execs from Bloomberg, Reuters, Forbes and The Wall Street Journal all said they sold ads through the program, signing on anywhere from three to 35 clients.
In its alpha phase, the terms of the deal included a 50-50 revenue split between the publisher and LinkedIn, as well as a fixed CPM of $50.
Starting in July, the rev share will remain the same, but pricing will move to an auction model, determined by demand from advertisers for specific audience segments.
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