"If we look at it from a customer perspective, the customer scrolling on social media, they don't see your CBO (campaign budget optimization) campaign, they don't see your engaged shopper interests, they don't see your bid cap. All they see is the creative that's put in front of them."
"People aren't just looking to buy products—they're seeking emotional states and transformations. Whether it's feeling more loved, achieving financial freedom, or solving a problem faster or cheaper, the emotional outcome drives purchasing decisions."
"The key to creating compelling ad creative is to tap into the emotional desires of your target audience. By focusing on the emotional end state that customers desire, rather than just product features, you can create ads that truly resonate."
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