"I bet you remember when Nike first began using their catchphrase: "Just Do It!" It was 1988, and this tagline could be found everywhere. It was a challenge to act, to initiate, to take a risk, to move forward even if it's hard. After 37 years, Nike is reintroducing this iconic rallying cry to Generation Z, but they are tailoring their message to the Gen Z mindset: "Why Do It?" It is customized to meet young athletes where they are."
"Well, their offspring-Generation Z-is the apple that didn't fall far from the tree. They are a generation that needs a "why" before they step out. Millions have become jaded. Nicole Graham, Nike EVP and chief marketing officer, says: "With 'Why Do It?,' we're igniting that spark for a new generation, daring them to step forward ... and discover the greatness that unfolds the moment they decide to begin.""
"For Gen Zers, we often must supply a "why" before a "what." One case study is an example of this new kind of leadership: Cox Enterprises has a program tailored for Gen Z. "Why before what" leadership has five advantages for engaging employees and furnishing ownership. I bet you remember when Nike first began using their catchphrase: "Just Do It!" It was 1988, and this tagline could be found everywhere."
Gen Z often requires a 'why' before a 'what' when deciding to act. Nike updated 'Just Do It' to 'Why Do It?' to connect with Gen Z by framing success as a decision and meeting young athletes where they are. Generation Z grew up with smartphones and social media, which exposes leadership flaws and breeds skepticism and demand for transparency. Many Gen Zers are jaded and seek meaningful reasons before committing. Cox Enterprises provides a case study with a program tailored for Gen Z. 'Why before what' leadership offers five advantages for engaging employees and fostering ownership.
Read at Psychology Today
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