In her new role, Rooney will be responsible for driving ADWEEK's brand and business growth across audience, community, and experiences, leading the brand's overall positioning.
ADWEEK CEO Will Lee said in a statement, "Jenny Rooney has been at the forefront of the marketing industry for more than two decades, reporting on and shaping trends and insights."
I'm thrilled to be moving into a role that will help propel ADWEEK forward as the de facto resource for anyone in this incredibly exciting and dynamic industry.”
In her new role, Rooney will oversee partnerships with organizations such as associations, business schools, nonprofits and research firms, expanding ADWEEK's reach.
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