Jack Link's 'Feed Your Wild Side' campaign targets Gen Z with bold social media and OOH ads, taking jabs at competitors like Slim Jim.
The campaign aims to capture younger consumers through a TikTok account, portraying Jack Link's Wild meat sticks in a variety of engaging videos.
Jack Link's plans to dominate the meat stick market from jerky onwards, leveraging its popular status in convenience stores to attract younger demographics.
'Feed Your Wild Side' promotes authenticity and risk-taking, challenging the norm while directly confronting competitors like Slim Jim.
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