"Our expectation is that advertising has an opportunity to be a meaningful driver of growth for us," Wilson said during the call. "We'll be very thoughtful as we move into that, but we have teams internally in the company right now looking at how we do thoughtful implementations inside of our game experiences."
Wilson's interest in in-game ads highlights the urgency for gaming companies to embrace new revenue streams as traditional business models decline. EA's current focus is primarily on ads in sports and mobile games.
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