#in-game-ads

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Digiday
4 months ago
Marketing

It's becoming impossible for game publishers to avoid the question of advertising inside premium titles

Major game publishers are exploring in-game ads for revenue growth, but Electronic Arts' approach is cautious. [ more ]
Digiday
6 months ago
Online marketing

How Google's entry into in-game advertising puts a spotlight on an industry in flux

Google AdMob enters in-game ads market with immersive offerings
In-game ads provide additional revenue stream for game developers [ more ]
EMARKETER
3 months ago
Marketing

US game ad revenues growth slows

US game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023. [ more ]
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