Convenience is king, and easy navigation is key. Brands realize the importance of creating clear roadmaps for shoppers in-store, online, or via curbside pickup.
The shift towards retail media investments, targeted online campaigns, and in-store promotions highlights the need to deliver the right message and product at the right time.
A true omni-channel approach should enhance the shopping experience, not distract. Shoppers need a clear path to purchase without disruptions or overwhelming tactics.
Distraction in retail can hinder the shopping journey, leading to a decrease in the likelihood of purchase. Brands should strive for enhancement, not annoyance.
#omnichannel-retail #consumer-experience #retail-marketing #shopping-journey #distraction-vs-enhancement
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