#shopping-journey

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The Drum
1 month ago
Marketing

Is your omni-channel retail strategy disruptive or just distracting?

Brands must ensure a seamless shopping experience without overwhelming consumers with distractions in the omnichannel retail landscape. [ more ]
WWD
5 months ago
Artificial intelligence

Consumer Survey Reveals Where Americans Believe AI Holds the Most Value in Retail

U.S. shoppers have increased expectations for the shopping journey as AI adoption rises in the retail industry.
33% of consumers already use Generative AI tools, with Millennials and Gen Z being the highest adopters. [ more ]
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