The influencer market saw remarkable growth, with a study stating 54% of potential influencers would quit jobs for it. Growth raises questions on market saturation.
Micro-influencers dominate the industry, holding 91% of the market with engagement rates much higher than large influencers. Niche focus fosters loyal followings.
Joshi notes that rather than being oversaturated, the influencer market's growth creates diverse options for brand partnerships, allowing tailored influencer selections.
Joshi emphasizes that influencers must remain authentic and stick to their expertise to maintain audience trust, or risk losing follower engagement.
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