Third-party cookies are dissipating as concerns about online privacy rise, with major browsers like Apple Safari and Mozilla Firefox already blocking them. Google Chrome plans to phase out third-party cookies by 2024.
M&T Bank in Buffalo began using first-party data over third-party cookies for digital media campaigns, reflecting a broader trend among firms adapting to changing privacy legislation.
Advertisers are urged to focus on direct audience relationships as third-party cookie deprecation necessitates strategies that prioritize privacy and customer trust over tracking.
Experts view the shift away from third-party cookies as an opportunity for marketers to revamp their strategies and move towards more engaging, privacy-focused advertising tactics.
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