The UK's total marketing budgets recorded another solid expansion in the first quarter of 2024, achieving the second-strongest upturn since Q2 2022, following the largest rise in budgets since 2014 as detailed in the IPA's prior report.
Events emerged as the strongest sub-category, displaying the highest rate of budget expansion on record (net balance of +23.1%), with over three-tenths of respondents signaling a positive revision, indicating a promising outlook for the segment in the coming quarters.
[
add
]
[
|
|
...
]