Privacy laws have changed, the way that consumers shop and behave. The amount of choice and competition that's out there has changed in the e-commerce space...social ads are just not enough for continued, long-term scale the way that they were.
Brands have to start to invest in brand building and establishing their moat from Day 1...focus on how they're driving traffic from non-paid channels and how they're building an audience.
It's important for brands to focus on how they're driving traffic from non-paid channels and how they're building an audience...Brands need to think about where is their consumer going to be.
#e-commerce-challenges #customer-acquisition-strategies #brand-building #competitive-landscape #marketing-channels
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