Marketers are shifting towards customized brand integrations in gaming, moving away from traditional programmatic ads to enhance consumer experiences within premium game titles.
As the gaming industry matures, brands are investing more in gaming with dedicated teams or specialists, indicating a significant shift towards recognizing the value of gaming in marketing strategies.
Intrinsic in-game advertising has yet to become a standard budget item due to a lack of inventory in premium games, leading marketers to opt for immersive brand experiences like in-game events and product integrations.
#brand-marketing #in-game-advertising #customized-brand-integrations #gaming-industry #marketing-strategies
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